Bizzabo launches wearable technology for attendees

Meeting and event platform Bizzabo has launched new wearable technology for on-site events based on functionality developed by Klik, the startup that Bizzabo acquired last year, the company announced Thursday.

Attendees can use Bizzabo’s SmartBadge to register, download content and network, and it allows exhibitors to capture and access intuitive event data on attendee behavior and interactions, according to Bizzabo.

It’s also reusable, “allowing organizers to return credentials to Bizzabo for them to reset and recycle as needed,” according to the company. No personal information is stored on the SmartBadge, according to Bizzabo.

Meanwhile, Bizzabo said that in-person events hosted on its Event Experience operating system were up nearly 724 percent year over year for the first nine months of 2022.

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