PPG to open Orlando airport lounge and plans to expand

Airport lounge operator Plaza Premium Group will open its new main lounge Tuesday in Terminal C at Orlando International Airport, the company told BTN.

The full-service lounge will have 238 seats and has been designed for the corporate and leisure markets, said PPG’s vice president of US business development operations Stuart Vella.

“For the individual business traveler, there is a section to work or take a call quietly, and we have separated the family areas with a physical concrete wall, so that they do not disturb corporate travelers,” he explained. “We’re keeping in mind the demographics throughout Orlando and trying to make sure we meet both needs by establishing a physical separation.”

The full-service lounge will include food and beverage service, as well as a suite of four shower suites, “to allow guests to freshen up before their flight,” Vella said.

The Orlando salon was supposed to open in October, but was delayed due to the effects of Hurricane Ian, which hit Florida on September 28.

Launched in Asia, PPG has been expanding its presence in the United States. It opened its lounge at Dallas/Fort Worth International Airport inside Terminal E in September 2020. Its co-branded lounge with Capital One, also located in Dallas/Fort Worth, in Terminal D, opened in November 2021.

The company also began running Virgin Atlantic Clubhouse lounges about a year ago, Vella said. Those locations are at John F. Kennedy International Airport, Boston Logan International Airport, San Francisco International Airport, and Washington, DC Dulles International Airport. PPG also operates the Virgin Atlantic lounge at Newark Liberty International Airport even though the airline has suspended its flights there, according to PPG. Virgin Atlantic has codeshare partners operating from that airport.

The next lounge on the docket to open is another co-branded lounge with Capital One at Denver International Airport inside Concourse A, currently scheduled to debut in the first quarter of 2023, according to Vella. It will offer approximately 180 seats, a “full suite of amenities,” nap booths, shower suites, as well as a “show kitchen that’s open to the saloon so people can watch the chefs,” he added.

The split between leisure and corporate use in the Dallas lounge is about 50/50, Vella said. The company expects Orlando’s usage share to be 70 percent leisure and Denver’s to be around 60 percent. “It varies greatly and it will be seasonal,” he added.

PPG also works directly with corporate clients to meet travelers’ lounge needs, particularly for destinations where traditional airlines “simply don’t have [a lounge] because they may not have enough volume,” Vella said. “We are discovering that more and more corporate travelers are not necessarily flying with traditional airlines. Budgets are tighter, inflation is high. Hypothetically, they will fly [a low-cost carrier] and save a lot of money during a year of travel. The downside is [the carrier] does not offer a lounge product.”

Vella gave an example of a business traveler stuck in an airport with no lounge and unable to find a place to work effectively. “That downtime becomes a cost,” she said, adding that PPG offers access passes. “[Companies] have a limited coupon spend so they don’t waste money buying a membership. They pay for what they use. It ensures that your traveler, your employee, still has access to a lounge and can work and be productive while reducing or managing costs.”

Leave a Comment