Building Your Practice Through Words

Copywriting is essential to the success of any business, especially accounting firms. If your copy is off-target, you could attract the wrong customer or not make enough sales. Compelling copy is what makes your brand stand out from the competition and converts eyeballs into clients. Here are the fundamentals of copywriting that every business owner … Read more

In the blogs: Just plain fun

Taxes versus budgets; meaning of gross taxable income; new blog in town; and other highlights from our favorite tax bloggers. Just plain fun Institute on Taxation and Economic Policy ( Even as many state lawmakers cite rising prices as a major reason to cut taxes, less-noticed data offer a reminder that rising costs have the … Read more